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Data Analytics for Business Applications

Updated: Jun 13, 2019

As you walk along the corridors of your workplace, does your business manager shoot you a pleasing smile or a death glare?

When a business recruiter views your resume, does he frown or does he seem surprised?

Well, either as a professional, or a student in a hot pursuit of job, if you are being greeted with death glares and frowns, it’s high time you put on a 'Certification' bulletproof jacket.

Just because you've received disapproving looks, the talents that lie dormant in you should never be overlooked. At MCC Boyd Business School, a segment of the prestigious Madras Christian College, we are offering a course on Data Analytics for Business Applications, to tap your business management skills.

But are you wondering how this course will help you bag lucrative job offers, and a position of standing in your workplace?

Well, read on.


Data Analytics for Business Applications

The examination of data sets to frame inferences about the information they contain by a methodical process is called data analytics. This process is carried out with the assistance of specialized systems and software.

In order to make savvy business decisions, authenticate and validate business strategies, the commerce world is adapting data analytics technologies and techniques.


Importance of Data Analytics for Business Application

Importance of using Data Analytics for Business Applications. This image describes the outcomes of using Data Analytics for Business Applications
Data Analytics for Business Applications

All successful businesses have implemented data analytics to earn more profits. Data analytics for business applications help to predict the clientele behaviour and interests. So with that data you can increase the productivity of your business. That means, you are making spiffing decisions which have a direct, immediate, pleasing, and profitable influence in your business

· Predict customer trends and behaviours

· Analyse, interpret and deliver data in meaningful ways

· Increase business productivity

· Drive effective decision-making


Demand for Data Analytics for Business Application Professionals

According to a report by IBM, there is going to be a 29 % increase in job positions for data professionals in the next two years. This vacancy is reported for top cadres of the nearly 2,50,000 unfilled posts of data professionals across India due to the lack of people with the right talent set. It is an opportune moment for the already employed and job-seekers to be highly powered on this new forte- the world of analytics.


Data Analytics for Business Applications: Job Positions & Salaries Offered


Data Analytics courses offered by MCC Boyd Business School

At MCC Boyd Business School, a unit of the prestigious Madras Christian College with its nearly two centuries legacy of nation building, we aim to prepare management professionals who will bring business, social and spiritual values through its program ‘Data Analytics for Business Applications’ in order to fill the talent gap in this part of the country.

For the academic year 2019-2020, we are offering two courses in Data Analytics.


· Post Graduate Certificate in Data Analytics for Business Applications (PGC DABA)

· Professional Diploma in Data Analytics for Business Applications (PD DABA)


Eligibility Criteria


PGC DABA


· Must be a graduate

· Working professionals are preferred

· Can be of any discipline


PD DABA

· Students of any discipline with a passion in data analytics can apply


Why MCC Boyd Business School for Data Analytics for Business Applications?


Reasons why you should learn Data Analyitcs for Business Applications in MCC Boyd Business School
Merits of MCC Boyd Business School - Data Analytics for Business Applications





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MCC Boyd Business School, Madras Christian College, Tambaram, Chennai 600059, TamilNadu, India

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